From Search to Story: Structuring Insight Dashboards in Explore +

Join us for a practical, behind-the-scenes workshop that shows how a real insight report was built using Explore +. Using a recent analysis of makeup trends on Reddit across lipstick, blush, and mascara conversations, this session will walk through the step-by-step process of turning a topic into a structured, shareable dashboard that tells a clear story with data.

This workshop is designed to help customers understand not just what insights were found, but how the data was gathered, refined, and visualized. By walking through the methodology behind the report, attendees will learn how they can replicate a similar approach for their own industries, brands, or campaigns.

We’ll begin with key findings from the research to provide context, then move into the workflow behind the analysis — including how Mira was used early in the process to shape direction, how searches were structured, how content was filtered, and how the final dashboard was built to communicate insights clearly.

We’ll cover:

• Key insights from a real Reddit trend analysis across lipstick, blush, and mascara conversations
• How to move from an initial topic idea to a structured search strategy in Explore +
• How Mira can support early-stage research and help identify directional insights
• How data was filtered, refined, and organized to highlight meaningful patterns
• Best practices for structuring dashboards that clearly communicate findings
• Practical ideas for applying this approach to your own reporting, campaign analysis, or content development workflows

During the session, you’ll see live product walkthroughs and real-world examples to help you apply these features with confidence. We’ll wrap up with a live Q&A, giving you the chance to ask questions and get guidance specific to your programs!