Data Driven Communications: From Year-End Reporting to Next-Year Strategy

Score the Year: Building Communications Intelligence for What Comes Next

Imagine spending 40 hours building a year-end report—only to have your executives make next year’s strategy without ever looking at it. That’s what this workshop is designed to stop! 

Evan Escobedo, Founder and Managing Partner at Measured I/O, joins Dino Delić, Head of Data-Driven Communications at Meltwater, to share how to build a year-end report that connects reputation shifts to business priorities, identifies the moments that mattered most, and turns intelligence into recommendations leaders can act on.

This is not a reprise of reporting techniques from 2016. The world has changed. If your reporting hasn’t, your role may be at risk of being reduced to producing dashboards no one uses.

For serious analysts and communicators ready to influence strategy with real intelligence.