On November 30th, 2022, ChatGPT broke cover and communicators around the world wondered (and worried) what this meant for their work. Over the last year, Microsoft’s Communications team has been exploring how and where to best apply generative AI across their work - from measurement and reporting through news operations, social media, content creation, and much more.

In this session, Steve Clayton who leads this work at Microsoft takes us behind the scenes of how Microsoft has approached the use of AI across the discipline, best practices for applying AI to Comms and a sneak peek at some of the tools Microsoft has built internally to transform the work that over 250 communicators globally carry out for the company.