Reporting Update

Report: New PR Insight Reports Experience

Related products: Report AI
Report: New PR Insight Reports Experience

A new experience for creating dynamic, AI-powered custom stakeholder reports.


What is it?

Introducing a new experience for building dynamic, AI-powered custom stakeholder reports. Create reports that demonstrate the ROI of PR efforts within just a few minutes. For those who hand the report off to executives, Insight Reports enable you to highlight key learnings, modify the text in the slides for clearer storytelling, and customize the results for maximum accuracy.


What’s the value?

  • 📰 Streamlined Coverage Curation: You can now discover, sort, hide, and modify earned media coverage without leaving the reporting workflow. This makes it easier to eliminate irrelevant coverage, allowing you to present accurate results you want to highlight to your stakeholders.
  • ⬇️ Preferred Downloading Options: Downloading Insight Reports to your preferred format has never been easier. You no longer need to take screenshots and manually combine them with your master presentations. Download options include Google Slides, PowerPoint, PDF, and a dynamic report link.
  • 🤖 Sentiment analysis (AI-powered summarization): Automatically highlight key themes that drove your positive and negative coverage. Sentiment Analysis shows examples of aggregated terms, news, competitors, and industry insights in each sentiment category.
  • 🧲 Data-rich reports you don’t have to dread building, and stakeholders look forward to reading. With the ability to modify text directly in the slide to highlight key messages, you can now easily let your own tone and style be reflected in the reports generated in Meltwater.






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Do you have questions or feedback about this release? Let us know in the comments 👇