Introducing Weibo Insights in Explore: an exploratory tool for identifying and analyzing conversation topics exclusively happening on Sina Weibo!
What is it?
We’ve launched a new Explore tab, Weibo Insights, available to any customer on our Chinese Data Add-On Standard or Premium packages.
The tab surfaces channel-specific insights about Sina Weibo conversations, featuring widgets covering volume by post type, engagement trends, location data, online behavior, and more.
What’s the value?
- Track and analyze brand mentions and related conversations on Sina Weibo
- Make insight-based decisions on the Chinese market - Use data and insights to make smarter decisions on how to grow or tap into the Chinese market.
- Build better messaging and grow your brand - Research and identify key conversation themes and online behavior and build more engaging messaging that grows your brand.
