Retail & CPG Roundtable: How Are Brands Converting Social Engagement Into Sales?

In this month’s Retail & CPG Roundtable, we’re discussing a question many consumer brands are actively trying to answer: how do you turn social engagement into meaningful business results?

Likes, views, comments, and shares can signal strong audience interest, but many teams are under increasing pressure to demonstrate how social activity contributes to conversions, customer loyalty, and revenue. As platforms evolve and consumer behaviors shift, brands are reassessing how they connect content, creators, community engagement, and commerce. This discussion will focus on how retail and consumer brands are approaching social strategy today, what tactics are helping move audiences from engagement to action, and how teams are measuring success beyond surface-level metrics.

This session is not a webinar. It’s an open, peer-led conversation created for retail and consumer brand communications, marketing, PR, digital, and social media professionals who want a space to share experiences, compare approaches, and learn from peers across the industry.

We’ll Discuss: 

• What types of social content are most effective at driving consumer action
• How brands are connecting social engagement to purchases, loyalty, and customer retention
• What role influencers, creators, and user-generated content play in conversion strategies
• How teams are measuring success beyond impressions and engagement rates
• What challenges brands face when trying to attribute sales to social activity

This roundtable is part of Meltwater’s Industry Circles program—client-only spaces inside mCommunity where professionals in similar sectors connect, collaborate, and learn how others are using Meltwater to solve real-world challenges in their day-to-day roles.

This session has limited availability, and registration will close once all 35 seats have been filled.