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New Academy Offering: Digital Use Case Toolkits

We are thrilled to introduce a new learning resource from mAcademy designed to help you learn faster and apply your knowledge more effectively. Recognizing that traditional certifications aren't for everyone, we've developed use case-focused, just-in-time toolkits with microlearning videos. What Are Digital Use Case Toolkits?These toolkits are tailored to your specific needs, offering focused, bite-sized learning modules that you can access exactly when you need them. Available toolkits include:Brand Monitoring - Just Launched! Industry Monitoring - Coming Soon! Crisis/Risk Management - Coming Soon! Campaign Monitoring - Coming Soon! Competitive Benchmarking - Coming Soon! Emerging Trend Monitoring - Coming Soon! Influencer Marketing - Coming Soon! Social Media Management - Coming Soon! How They Benefit YouEach toolkit offers practical, step-by-step videos to help you set up searches for specific use cases. Once your search is saved, the toolkit guides you through unlocking additional features like alerts, dashboards, and newsletters. Each step is accompanied by a concise how-to video, a detailed guide, or industry thought leadership on the use case. This content is designed to be available exactly when you need it, and you can easily reference it repeatedly for ongoing support and learning. Get Started with Brand MonitoringWe’re excited to announce that our first toolkit, focused on Brand and Reputation Monitoring, is now available. This toolkit will guide you in creating a comprehensive brand search, laying the groundwork for utilizing Meltwater's other products like Digest, Monitor, and Newsletter. Starting with brand monitoring makes it easier to build any other type of search use case, unlocking the full potential of our platform. New use cases will be updated each month. How to Access The mAcademy Home Page has a new section:or Click  Brand & Reputation Monitoring.  We hope these toolkits enhance your experience with our platform, providing you with the right knowledge at the right time to achieve your goals. Thank you for being a valued member of our community!

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Just Launched- Revamped Influencer Marketing with Klear: Advanced Course

Check out the Revamped Influencer Marketing with Klear: Advanced Course REVAMPED COURSE: The influencer marketing industry is ever-changing, with trends, platforms, and consumer behaviors constantly evolving. Staying at the forefront of best practices is not just beneficial – it's imperative. Through taking this course, you'll not only be equipped with the skills to identify and collaborate with influencers effectively but also possess the knowledge to leverage predictive analytics for campaign success and dive deeper into how to effectively communicate your expectations with your influencer partners.  Course Highlights:  Seamlessly communicate campaign expectations to influencers  Master advanced vetting features, equipping you to ensure an influencer is the right fit for your brand Share campaign metrics and potential influencers with stakeholders to increase communication throughout the campaign process  Enroll Now: Influencer Marketing with Meltwater (Klear): Advanced Exciting mAcademy News: We’re happy to share that we've just completed Phase 1 of our Meltwater Academy website revamp. The home page now boasts a modern, user-friendly look, and our product pages offer intuitive self-serve resources, including step-by-step guides, course recommendations, and product videos. We can’t wait for you to check it out!  We look forward to seeing you in Meltwater Academy!  Happy Learning!

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Take your Influencer Marketing to the next level with a REVAMPED Influencer Marketing (Klear): Foundations course

REVAMPED COURSE: Influencer Marketing with Meltwater (Klear): Foundations  Influencer Marketing with Meltwater has continued to evolve and we want to make sure you know how to maximize the potential of the Influencer Marketing tool, Klear!When running an influencer marketing campaign, your strategy's success relies on other people and it can be hard to get right. But when you do get it right, the impact can be enormous! Klear helps you build an influencer marketing hub for your brand that streamlines the entire process and ensures you get maximum ROI for your influencer partnerships. Master the art of influencer marketing with our newly revamped Influencer Marketing with Klear: Foundations course. Course Highlights:  Discover influencers based on topics and from within your own community Vet influencers before creating a partnership Collaborate with influencers throughout the duration of your campaign Track and report on your campaign performance Ready to take your influencer marketing campaign to the next level?  Enroll Now: Influencer Marketing with Meltwater (Klear): FoundationsI look forward to seeing you in Meltwater Academy! Happy Learning, Whitney  PS: If you enrolled in the course Influencer Marketing with Meltwater (Klear): Foundations before today, the name is updated to v.1 (version one) and you will have 30 days to complete to get the badge. We recommend enrolling in the new course linked here.  

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Unlock Your Success with Winter 2023 Product Release & Ever-boarding

ICYMI:  Meltwater hosted our Winter 2023 Product Release webinar, packed with thrilling updates that we can't wait for you to explore. One of the highlights is our innovative approach to continuous learning, which we've aptly named "Ever-boarding." These bite-sized "Release Courses" are designed to empower you with the latest product insights and can be completed in just 10 minutes. Here's what you can look forward to with our "Release Courses":Education on Point: We get straight to the essential details and explain why they matter. No fluff, just the valuable insights you need, all in about 10 minutes. Custom-Tailored Insights: We focus on what truly matters to you and demonstrate how these updates can drive your success. Hands-On Demos: Think of it as a live demo at your own pace. We'll guide you through the new features with practical how-tos. Credentials: After completing the course, you can proudly showcase your expertise with LinkedIn and Community badges, plus earn valuable points! Discover the Winter Release Courses now available on our Winter Release mAcademy Site: 👉 Engage Winter Release Course ‘23👉Explore Winter Release Course ‘23👉Klear Winter Release Course ‘23👉Radarly Winter Release Course ‘23 We're excited to help you level up your knowledge and skills. Dive into the courses and stay ahead in your field! 

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Winter '23 Release - it's coming!

📢 📆 Mark your calendars, the Meltwater Winter Release is dropping on October 19th! What is it?With new Meltwater features launching every week, it can be hard to stay up to date with all the latest developments - so each year we will bucket our product updates into 2 Major Release briefings (aptly named if you’re in the Northern Hemisphere):🏖️ Summer Release - June ❄️ Winter Release - October To support these releases in mCommunity, you may have already noticed that we have added a new discussion section - Major Product Releases. Navigate to Discussions and scroll all the way down to Major Product Releases This new discussion area will be your one stop shop for all things Winter Release! Not only is it the perfect place to share your questions and feedback about the new features, but the mCommunity team has also created a very special content calendar for you, both leading up to and immediately following the main event. ⭐️Over the next two weeks leading up to the event:💁 Important Need to Know info about the Winter Release 2023 Product Update webinar  🤝 Opportunities for you to get involved (and earn mChampion points)! After October 19th, you’ll be able to find:🎬 The video recording of the Winter Release 2023 Product Update live webinar 🚀 An overview summary of all updates ❓ FAQs and a transcript of the live Q&A from the event 🗣️ A dedicated space to share your feedback about the new releases directly with our Product team Want to be the first in the know?Hit the subscribe button on the Winter Release board to get updates and be notified of everything as soon as it drops:  Join the conversation!Do you have questions? Feedback? Wild speculation?Create a thread on the Winter Release board by selecting it in the Category dropdown when asking a question or starting a conversation!  Get ready to experience the Meltwater Winter Release, and stay tuned for all the exciting updates coming your way on October 19th! 📺 ❄️

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Unlock Your PR Potential: Master Meltwater's Upgraded Media Relations Features

In today's media landscape, newsrooms are often understaffed while journalists are stretched thin. Amidst the noise of six PR professionals to every journalist, the key to successful media outreach is more than just volume—it's relevance and timing.Generic Pitches Can Hurt More Than HelpWe understand that poorly targeted emails with generic copy don't just get ignored; they can actually tarnish your brand's reputation. That's why we're doubling down on helping you create meaningful, personalized interactions that resonate with journalists.Introducing Meltwater's Revamped Media Relations PlatformWe've redefined our platform from a simple media contact database to an advanced system of record for PR professionals. Imagine a CRM but designed specifically for the PR world. Here's how we're innovating to make your PR campaigns more effective:Context-Rich Journalist Profiles: Dive into past articles and social media activity to understand a journalist's interests and coverage focus.  Full Email Integration: Leverage your previous interactions to tailor your outreach strategy.  Real-Time Intel: Get up-to-date insights to target both the topic and timing of your outreach. 🌟 Unlock The Full Experience With Our Updated PR Media Relations Course 🌟Master the art of nuanced outreach with our newly enhanced PR Media Relations course. You'll learn how to:Effectively find and engage journalists using our context-rich profiles  Craft personalized pitches powered by comprehensive research tools  Send tailored outreach with a deep understanding of past correspondence  Build and nurture relationships through a mutual exchange of valuable information  Measure your outreach efforts and impact Our ultimate goal is to simplify the hard work PR teams put into creating and nurturing relationships with the media. We believe a well-informed, targeted approach is the cornerstone of successful PR initiatives.Are you ready to transform your PR strategy?👉 Enroll Now: PR Media Relations with Meltwater Happy Learning, WhitneyPS: If you enrolled in the course PR Media Relations with Meltwater before today, the name is updated to v.1 (version one) and you will have 30 days to complete to get the badge. We recommend enrolling in the new course linked here.  

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mCommunity Update: Introducing AI Discussion and mCommunity Circles

Introducing new areas of mCommunity for focused discussion around AI and sector-specific Communications and Marketing strategy and execution. Introducing AI Discussion Based on your feedback, with the help of the #Experts at Code Red, we have launched the new AI Discussion area of mCommunity for you to share your thoughts, feelings, tips, tricks, and of course burning questions about using AI in your day-to-day as Comms and Marketing pros! Unlike our groups, we won’t be scheduling regular programmed content here - this is more a place for you to use to talk about this super hot topic, even when it doesn’t fall neatly under the umbrella of either Communications or Marketing. Especially since so many of us find ourselves in blended roles, and since all this new technology has so many different applications, we felt it was important to create a separate area under Industry Best Practices for AI discussion. Join us now to talk about the latest and greatest AI trends, and join Code Red’s Expert Exchange on October 10th to talk about Infusing AI into Your Workflow. Now in Beta: mCommunity Circles “It’s hard to find others in mCommunity working in my sector. I want to network with other professionals in the same line of work.”  Different industry verticals have different needs and different Meltwater use cases. In the feedback you’ve all shared, the need to connect with others doing similar work has been a recurring theme. That’s why we’re launching the beta for mCommunity Circles, sector-specific discussion areas. We’re happy to announce two new sector-based discussion areas in mCommunity, inspired by your invaluable feedback. Say hello to:Education/Academia  Non-Profit  As a beta, we’re eager to get feedback on the usefulness of these two discussion boards. Jump in and start posting today, or vote for which Circle you’d like to see represented next in our announcement post here. Let’s work together to elevate the conversation for PR and Marketing professionals in every sector! 🙌

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