See how many times an X (Twitter) post has been bookmarked directly in Meltwater.
What is it?
X Bookmarks are an additional engagement metric. Discoverable on content cards in Explore, Monitor, and Analyze, Bookmarks indicate how many times users have bookmarked the post.
What’s the value?
- Understand more about content related to your brand or initiative.
- Go beyond likes and replies: Understand what content is being saved for later reading. Longform posts, discussions, or engaging announcements can often be bookmarked, similar to posts in Reddit and Instagram.
- Save time: No need to navigate to the X post to see how many times it’s been Bookmarked. You can now see the Bookmarks metric directly in your Explore, Monitor, or Analyze view.