Now you can measure your SOV, Keywords, and more by AVE in Custom Dashboards with five new insights!
What is it?
Advertising Equivalent Value (AVE), a highly requested analytic, is now available in Custom Dashboards! Previously only available in Classic Dashboards, now you can now create 5 new insights in Custom Dashboards including:
- Share of Voice by AVE
- Top Locations by AVE
- Top Publications by AVE
- Keywords by AVE
- Overall AVE trend
What’s the value?
- Advertising Equivalency Value (AVE) is a metric used in public relations (PR) and marketing to assign a financial value to media coverage obtained through earned media (e.g., news articles, press mentions, TV interviews) by comparing it to the cost of equivalent advertising space or time.
- While AVE is a metric that is falling out of favor for many PR teams, it remains a key metric that many of our customers still include in their reporting, as it has been a standard metric used over time.
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